Successful Fruit Attraction 2023 trade fair
From the 3rd to the 5th of October, our sales team attended Fruit Attraction in Madrid together with Harvest House and sister companies Rainbow, Global Green Team and TNI. It was the first time for us at this fair, but as we look at it now, it will certainly not be the last.
Empowering each other through cooperation
Something we already noticed during Fruit Logistica in Berlin was also visible and felt at the fair in Madrid. Companies are looking for more cooperation, to strengthen each other and to offer the right solution to customers that way.
In particular, the first two days of the fair were very busy. We welcomed a lot of visitors at the stand. Many conversations were held with existing and possible potential customers. Among them, remarkably many buyers of processors from the English market.
New possibilities and assortment additions
Conversations with existing customers included new opportunities, additions to the assortment and the possibilities of deliveries during winter. More recent customers in the UK, among others, expressed their satisfaction with the first shipments and were looking to expand the assortment.
Products like peeled and sliced celeriac, broccoli and cauliflower florets, peeled and sliced pumpkins and processed bell pepper are now also finding their way into the UK retail market.
Visiting the UK in November
Following the successful participation in Madrid, a visit to several companies in the UK is planned this November. Perhaps you missed us in Madrid, but would still like to engage with us to explore your opportunities too? Then get in touch with Mark. We will be happy to visit you.
